Frommer’s content can add significant benefits to our partners because it is a rich source of information about its subject matter, which makes it friendly to search engine indexing. However, the content we deliver can only go so far. If SEO is a business driver for the decision to use Frommer’s content, it is imperative that your implementation is subject to SEO best practice for the basics. This means giving thought to the ability of robots to find all the pages and also ensuring that each page has the right, title, URL and metadata.

It is very hard for us to be prescriptive on the exact protocols you should follow as it is likely that items such as H1 and Page Title will be influence by the wider site in which the content is being displayed or as part of a wider SEO strategy. However, a general principle would be to ensure that the title field of the XML record you are displaying is incorporated into the relevant places. Also ensure that all images display their captions and repeat the caption in the alt text.